Who am I?

My name is Emily and run a small studio called Zigzag Ideas. I am an inventor, working with children’s toys and graphics.


I work on a freelance basis with toy and giftware companies creating graphics and packaging, as well as working on my own exciting toy and game invention projects!


I've been working in the toy industry since graduating in Product Design, from Central Saint Martins, London. I have worked in various graphic and product design roles for invention and design companies in London, before becoming a freelancer in 2012.


What can I offer?

Graphics and product design,

Artwork for general graphics such as web banners, adverts, leaflets flyers, business cards,

Artwork and or branding for your packaging and products,

Artwork for trade fairs, banners, stands, CDUs,

Artwork for your retail packaging,

Presentation visuals, price lists, catalogues,

Invention of ideas and the development of children's products,

Sketching of concepts and graphic renders,

Illustration of characters and worlds,

General graphics for toys, products and games.



Please take a look at my online portfolio to see examples of the above, if you'd like to see more or chat through a new project get in contact!